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Simple. Sustainable. Self-care.
The world throws a lot of buzzwords at us like “self-care” and “eco-friendly.” But what do those really mean, and where do we start? Our belief is that self-care is something simple. It’s more important than ever to prioritize our own self-care in today’s modern, hectic, digital-age lifestyle. The term “self-care” has become associated with a lot of hype that makes it seem like hard work.
Our concept of self-care or “shell-care” means devoting time to your mental, physical and spiritual health without the pressure surrounding the self-care moment today. It’s not about the perfect moment or something you schedule when you’ve finished your tasks for the day. Self-care is simple. Self-care is natural. Self-care doesn’t need any fuss or frills. Self-care is real. Just like our products.
We believe in caring for ourselves and caring for our environment as well. More people than ever want to know what ingredients are included in their products, avoiding ingredients that harm the human body and our planet. Mother Nature gives us everything we need to nourish our bodies inside and out, so we want to ensure we are kind back to her and leave her undisturbed. Our products are ethically-sourced, natural, and Leaping Bunny Certified. They are so pure they can be used on children or people with sensitive skin, they are gentle on the environment as well.
The Founder resides in Canterbury, New Hampshire, with her husband and four sons. As a devoted wife and mother, she understands the pressure the self-care movement can place on people today. She wanted to create something that would provide environmentally-friendly self-care products to women without the unrealistic messages surrounding self-care that we see in the media. This year, she launched Earth’s Shell to help inspire her and other women to remain in touch with their feminine essence as easily and simply as possible.